Mercedes-Benz Places – Binghatti City
The World’s First Mercedes-Benz Branded City
Discover Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city in Meydan, Dubai. A AED 30B master-planned luxury community launching in 2026.
A Historic Collaboration Between Binghatti & Mercedes-Benz
Binghatti Developers, in partnership with Mercedes-Benz, have officially announced a landmark project in Dubai — Mercedes-Benz Places – Binghatti City. Designed as the world’s first Mercedes-Benz branded city, this unprecedented development introduces a new global benchmark for luxury, design, and urban living.
Planned as a fully integrated master community, the project is set to redefine how branded real estate is experienced — not as a single tower, but as an entire city.
Following the success of the earlier Mercedes-Benz Places residential tower, the collaboration has now evolved into a city-scale masterplan. Through this partnership, Binghatti’s architectural innovation is combined with Mercedes-Benz’s globally recognised Sensual Purity design philosophy. As a result, every aspect of the city is being shaped around precision, elegance, functionality, and timeless luxury.
Project Overview – Mercedes-Benz Places Binghatti City
Mercedes-Benz Places – Binghatti City is envisioned as a “city within a city”, offering residents a self-sustained lifestyle environment where living, working, leisure, and wellness coexist seamlessly.
Key Project Highlights:
Project Type: Master-planned branded city
Developer: Binghatti Developers
Brand Partner: Mercedes-Benz
Investment Value: Approx. AED 30 Billion
Total Area: Over 10 million sq. ft.
Scale: Multi-tower urban district
Vision & Concept of the Branded City
The vision behind Mercedes-Benz Places – Binghatti City is to create a self-sustained, design-led community where luxury is experienced naturally rather than displayed overtly. Inspired by precision engineering, fluid forms, and modern urban planning, the city has been shaped to deliver both visual impact and functional excellence.
As a result, residents are offered a lifestyle that balances privacy with connectivity, innovation with comfort, and exclusivity with community living.
Prime Location – Meydan District, Dubai
The city will be developed in Meydan, one of Dubai’s most strategic growth corridors. This location was selected to offer both exclusivity and accessibility.
Location advantages include:
Close proximity to Downtown Dubai
Easy access to major highways and arterial roads
Strong future infrastructure development
Ideal balance between urban energy and open spaces
Consequently, Meydan is expected to benefit from long-term capital appreciation and high demand.
What Will Mercedes-Benz Places Binghatti City Include?
This landmark development is planned as a complete lifestyle ecosystem, thoughtfully designed to support everyday life within the community.
The masterplan will feature:
Luxury residences inspired by Mercedes-Benz design language
Retail boulevards and curated shopping experiences
Landscaped parks and green public spaces
Wellness facilities and mobility hubs
Fine dining, cafés, and social spaces
Cultural and leisure zones
Therefore, residents will be able to live, work, relax, and socialise without leaving the city.
Design Philosophy – Mercedes-Benz Sensual Purity
The entire city will reflect Mercedes-Benz’s iconic Sensual Purity aesthetic — a design approach that blends emotion with intelligence. Fluid forms, refined materials, and purposeful simplicity will be integrated across architecture, interiors, and public spaces.
As a result, the city is expected to feel both futuristic and timeless.
Why Invest in Mercedes-Benz Binghatti City
Investing in Mercedes-Benz Places – Binghatti City is supported by multiple long-term value drivers. Firstly, branded real estate continues to demonstrate strong demand globally. Secondly, the scale and uniqueness of a Mercedes-Benz branded city make this development exceptionally rare.
Investment advantages include:
World’s first Mercedes-Benz branded city
Strong brand equity from two globally recognised names
Prime Meydan location with future growth potential
Limited supply of city-scale branded communities
High appeal for both residents and international investors
As a result, the project is positioned as both a lifestyle destination and a strategic investment opportunity.
Our Communities / Areas
Our projects are located in some of the most desirable communities in Dubai, each offering excellent connectivity, vibrant surroundings, and high rental returns.
Business Bay
JVC
Dubai Silicon Oasis
Al Jaddaf
Frequently Asked Questions (FAQ)
What is a Mercedes-Benz Places Branded City by Binghatti?
Mercedes-Benz Branded City is a fully master-planned urban community developed by Binghatti in partnership with Mercedes-Benz, where architecture, interiors, mobility concepts, and lifestyle elements are inspired by the brand’s global design philosophy. Located in Meydan, Dubai,
Is Mercedes-Benz Places Binghatti City officially announced?
Yes. Binghatti Developers and Mercedes-Benz have officially announced the project as the world’s first Mercedes-Benz branded city.
Where is Mercedes-Benz Binghatti City located?
The project will be developed in Meydan, Dubai, close to Downtown and major road networks.
Is this different from the Mercedes-Benz Places tower?
Yes. This project expands the original concept from a single branded tower into a full master-planned city.
When will the project officially launch?
The official launch event is planned for 14 January 2026, when full project details will be released.
Who is this project suitable for?
The city is designed for luxury homebuyers, global investors, and residents seeking branded living within a self-contained community.
Who is developing Mercedes-Benz Places – Binghatti City?
The project is being developed by Binghatti Developers in collaboration with Mercedes-Benz, combining real estate innovation with automotive-inspired design excellence.
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